Development
The Russian outdoor market has been experiencing continuous growth over the last 15 years. According to a number of independent analysts, the market has been gaining 25-30% per year in terms of financials.
Outdoor digital advertising market, while still quite new in Russia (as well as in the rest of the world), has already been recognized by the leading customers and keeps growing ever faster. Whereas in 1997, there were only four screens installed in the Russian cities, in 2004, there were 80 of them, and in 2005 their number exceeded 120, in 2006 it increased to 220+ and we estimate in 2007 375+ screens.
Our short-term and medium-term focus is extensive development of our own network of outdoor video screens.
Our experience shows that high efficiency of outdoor digital screens can only be achieved through an integrated network. That’s why we have combined all our screens into a network and operate them in a centralized way. Also, we are actively working with our partners, adding new screens to the network on mutually beneficial terms and conditions.
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